Humanization of the brand and its impact on the purchase decision. Case: Tecnológico Universitario Espíritu Santo. Revista Repique, [S. l.], v. 6, n. 2, p. 42–58, 2024. DOI: 10.31876/repique.v6i2.272. Disponível em: http://201.159.220.249/revista/index.php/repique/article/view/272. Acesso em: 10 nov. 2026.